Reality show + Beer = funny ad for Heineken

If you are not among the 2.5 million people who have already watched this Heineken beer commercial on YouTube you should check it out.

It is interesting to see how they have taken the concept of reality talent shows and applied it in a relevant way, especially to create an ad that has had viral success online. Whether or not this approach is actually effective in reaching their target audience and increase sales of their beer is a different matter.


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