Apple launches iPad 2: thinner, lighter, faster

Meet the iPad 2

Apple today held their much anticipated iPad 2 event where, somewhat surprisingly given the latest sickness rumors, Steve Jobs took the stage to present the latest gadget coming out of Cupertino.

You can read more about the Apple iPad 2 here, but in short they have made it 33% thinner, 600 grams lighter, 2x faster and added some other new and improved features that we are sure you will like.

I know i want one for sure!

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brand experience

It is natural for a business to chase growth and wanting to get bigger and more successful. But there are many potential traps along the growing path, with one of the key ones being customer experience with your brand and managing brand perception along the way.



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