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How a case of horse meat could change the world as we know it

I was sitting through a rather uneventful keynote speech about a change from customer relationships to customer experience at TFM&A in London the other day, and one of the topics that briefly surfaced was around how the ...

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The rules of growth versus brand experience

It is natural for a business to chase growth and wanting to get bigger and more successful. But there are many potential traps along the growing path, with one of the key ...

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