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Lance Armstrong’s fall from grace from a brand perspective

One of the top stories of the last couple of months in brand marketing circles have been the fall of Lance Armstrong and the response from the brands that have backed him, and largely stod by him until the final report from USADA came out. While most stories around this ...

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Apple surges to top as most valuable brand in the world

After four years at the top of the most valuable brand in the world listing, Google has been dethroned by Apple, so it looks like the battle of the giants continue. Thanks to a 84 percent ...

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