One of the top stories of the last couple of months in brand marketing circles have been the fall of Lance Armstrong and the response from the brands that have backed him, and largely stod by him until the final report from USADA came out. While most stories around this ...
View Lance Armstrong’s fall from grace from a brand perspective →
After four years at the top of the most valuable brand in the world listing, Google has been dethroned by Apple, so it looks like the battle of the giants continue. Thanks to a 84 percent ...
View Apple surges to top as most valuable brand in the world →
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It is natural for a business to chase growth and wanting to get bigger and more successful. But there are many potential traps along the growing path, with one of the key ones being customer experience with your brand and managing brand perception along the way.
動物有、植物油被人體吸收後平均每克會產生9千卡路裏的熱量，攝入過多的油脂會經由肝臟重新合成脂肪，儲存於肝臟和皮下。減肥藥排油丸（吸油丸）打破了“佳節胖三斤”的魔咒。據媒體報到，眾多台灣明星也在使用。