How a case of horse meat could change the world as we know it

I was sitting through a rather uneventful keynote speech about a change from customer relationships to customer experience at TFM&A in London the other day, and one of the topics that briefly surfaced was around how the ...

The rules of growth versus brand experience

It is natural for a business to chase growth and wanting to get bigger and more successful. But there are many potential traps along the growing path, with one of the key ...

Lance Armstrong’s fall from grace from a brand perspective

One of the top stories of the last couple of months in brand marketing circles have been the fall of Lance Armstrong and the response from the brands that have backed him, and largely stod by him until the final report from USADA came out. While most stories around this ...

Death of the tablet market, long live the iPad

Recent weeks have seen both the launch and the death of what was supposed to be a major competitor to the Apple iPad; HP's webOS and TouchPad tablet. All wars have victims, but i'm sure even Sun Tzu would agree that the tablet market is making it too easy for ...

When did brands become our friends?

These days it seems that every other message i receive on Twitter or post i see on Facebook are friends "liking' a brand, a local shop, or telling me where they are. Yes, i sometime 'like' a specific brand or share a link to a product/service with my twitter followers, ...

Are you a slave to your smartphone? you are not alone

Can you identify yourself or any of your friends with the following statements? My smartphone is always with me and always on I have used foursquare/twitter/facebook while on the toilet I check my phone while at the cinema I tweet/text/check-in during meals I ...

Who will own the music cloud: a battle of giants and the consumer

The cloud is one of the biggest buzz words in technology today, and that includes cloud based music services, with Google recently announcing their Music Beta service and Amazon Cloud Drive/Player. But in the shadows lurks the biggest of them all; as Apple is preparing their iCloud gaining the full ...

Google +1: The fine line of social search

Google +1 has been on the cards for a while now, but at the Google I/O conference yesterday it was announced that it will soon be available for content owners to implement on their sites. But what exactly is it, and what will be its impact on our search habits?...

Apple surges to top as most valuable brand in the world

After four years at the top of the most valuable brand in the world listing, Google has been dethroned by Apple, so it looks like the battle of the giants continue. Thanks to a 84 percent ...

Unlocking opportunities with QR codes for mobile

Although QR codes have been around for over a decade, they are yet to become a mainstream method for unlocking additional information for consumers on a wider scale. With the explosion in smartphones and camera phones, and other handheld internet enabled devices, this might be about to change though. Over the ...

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